Taylor's Library

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr.

Edition: 9th ed.Publisher: Boston : Irwin/McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (5).
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Marketing channels : a Malaysian experience / Rosmimah Mohd Roslin, Tony Proctor.

by Rosmimah Mohd Roslin | Proctor, Tony.

Publisher: Kuala Lumpur, Malaysia : McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 ROS 2009] (1).
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Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

Edition: 4th ed.Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (3).
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One simple idea : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key.

by Key, Stephen.

Publisher: New York, NY : McGraw-Hill, c2011Other title: 1 simple idea.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.1 KEY 2011] (2).
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Foundations of marketing / David Jobber, John Fahy.

by Jobber, David, 1947- | Fahy, John.

Publisher: Maidenhead : McGraw-Hill, [2003]Copyright date: Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 JOB] (1).
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Sport & event marketing / Nigel Pope, Doug Turco

by Pope, Nigel | Turco, Doug [(j.a.)].

Publisher: Roseville, N.S.W. : McGraw-Hill Australia, c2001Other title: Sport and event marketing.Availability: Items available for loan: TC External Storage [Call number: 796.0698 POP] (1).
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The ultimate CRC handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor

by Freeland, John G.

Publisher: New York, N.Y. : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 ULT] (1).
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Market research : in practice / John Boyce.

by Boyce, John David, 1934-.

Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BOY] (1).
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Internet marketing : integrating online and offline strategies / Mary Lou Roberts.

by Roberts, Mary Lou.

Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 ROB] (1).
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Marketing management : text and cases / Robert J. Dolan

by Dolan, Robert J.

Publisher: New York : Irwin / McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOL] (1).
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Marketing hospitality : sales and marketing for hotels, motels, and resorts / Dennis L. Foster.

by Foster, Dennis L.

Publisher: Lake Forest, Ill. : Glencoe, McGraw-Hill, c1992Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 FOS] (3).
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Get rich with Twitter : harness the power of the Twitterverse and reach more customers than ever before / Dennis L. Prince.

by Prince, Dennis L.

Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 PRI 2010] (1).
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Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen.

by Storbacka, Kaj | Lehtinen, Jarmo.

Publisher: Singapore : McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 STO] (2).
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Business marketing / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.

by Bingham, Frank G | Gomes, Roger | Knowles, Patricia A.

Edition: 3rd ed.Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BIN] (5).
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Competing for markets : growth strategies for SMEs / Khai Sheang Lee, Guan Hua Lim, Soo Jiuan Tan.

by Lee, Khai Sheang | Lim, Guan Hua | Tan, Soo Jiuan.

Publisher: Singapore : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 LEE] (1).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 7th ed.Publisher: New York : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET] (1).
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International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 12th ed.Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 CAT] (4).
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Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Publisher: Boston : [London] McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (1).
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