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The practice of market research : an introduction / Yvonne McGivern.
by McGivern, Yvonne. Edition: Fourth edition.Publisher: Harlow : Pearson Education Limited, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAC 2013]
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Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.
by Malhotra, Naresh K | Birks, David F. Edition: Revised 2nd European edition.Publisher: Harlow : Financial Times Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL]
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The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko. Publisher: Chichester : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.472 HED 2011]
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Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 9th ed., Int. ed.Publisher: Cincinnati, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK]
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Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.
by Davis, John, 1960 February 17-. Edition: Second edition.Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAV 2013]
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J. Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 HAI]
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Exploring marketing research / William G. Zikmund, Barry J. Babin.
by Zikmund, William G | Babin, Barry J. Edition: 10th ed.Publisher: Australia : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK 2010]
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Market research best practice : 30 visions for the future / edited by Peter Mouncey, Frank Wimmer.
by Mouncey, Peter | Wimmer, Frank. Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL]
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.
by Zikmund, William G | Babin, Barry J. Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK]
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A concise guide to market research : the pocess, data, and methods using IBM SPSS statistics / Erik Aart Mooi, Marko Sarstedt.
by Mooi, Erik | Sarstedt, Marko. Publisher: Berlin, Heidelberg : Springer, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MOO 2011]
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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].
by Hair, Joseph F., Jr, 1944-. Edition: 1st ed.Publisher: Boston : McGraw-Hill/Higher Education, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ESS]
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Digital analytics for marketing / Marshall Sponder.
by Sponder, Marshall [author.] | Khan, Gohar F. Edition: First edition.Publisher: London : Taylor and Francis, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/340285]
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New methods of market research and analysis / G. Scott Erickson.
by Erickson, G. Scott [author.]. Publisher: Northampton, MA : Edward Elgar Publishing, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip Edward, 1951- | Reibstein, David J. Edition: Third edition.Publisher: Upper Saddle River, New Jersey : Pearson, [2016]Copyright date: ©2016Other title: Manager's guide to measuring marketing performance.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BEN 2016]
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Essentials of marketing / Jim Blythe, Jane Martin.
by Blythe, Jim [author.] | Martin, Jane (Lecturer in marketing) [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson Education Limited, [2019]Copyright date: ©2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BLY 2019]
(1). On order (1).
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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.
by Struhl, Steven M [author.]. Publisher: London : Kogan Page Limited, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.800285/63]
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Collaborative research design : working with business for meaningful findings / Per Vagn Freytag, Louise Young, editors.
by Freytag, Per Vagn [editor.] | Young, Louise [editor.]. Publisher: Singapore : Springer Verlag 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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