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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: Twelfth editionPublisher: Mason, OH : South-Western/Cengage Learning, 2013Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM 2013]
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Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]. Edition: 4th ed.Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(3).
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Managing service firms [electronic resource] : the power of managerial marketing / by Per Skalen.
by Skalen, Per. Publisher: New York, NY : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 9th ed.Publisher: Boston : [London] McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CRA]
(1).
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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.
by Creveling, Clyde M, 1956- | Hambleton, Lynne | McCarthy, Burke. Publisher: Upper Saddle River, NJ : Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CRE]
(1).
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If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.
by McDonald, Malcolm. Publisher: London : Kogan Page, 2002Other title: How come your marketing plans are not working?.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
(1).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy
by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER]
(11).
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: 7th editionPublisher: Mason, Ohio : Thomson/South-Western, 2004Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM]
(4).
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi. Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAL]
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: Fourth editionPublisher: Mason, Ohio : Thomson/South-Western, 2005Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM]
(1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy
by Cravens, David W | Piercy, Nigel. Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CRA]
(5).
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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
by Hooley, Graham J | Saunders, John A, 1946- | Piercy, Nigel. Edition: 3rd ed.Publisher: New York : Financial Times/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 HOO]
(3).
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Market intelligence [electronic resource] : building strategic insight / Per V. Jenster & Klaus Solberg Søilen.
by Jenster, Per V | Søilen, Klaus Solberg | ebrary, Inc. Edition: 1st ed.Publisher: [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; International Specialized Book Services [distributor], 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Maximum marketing, minimum dollars [electronic resource] : the top 50 ways to grow your small business / Kim T. Gordon.
by Gordon, Kim T | ebrary, Inc. Publisher: Chicago, IL : Dearborn Trade Pub., c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam. Publisher: Oxford ; New York : Oxford University Press, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8101 WES]
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Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair.
by McDaniel, Carl, Jr, 1941- | Lamb, Charles W | Hair, Joseph F., Jr, 1944-. Edition: Fifth edition, International student ed.Publisher: Mason, Ohio : Thomson/South-Western, [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAC]
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV]
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Introduction to Marketing / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr.
by McDaniel, Carl, Jr, 1941- | Hair, Joseph F., Jr, 1944- | Lamb, Charles W. Edition: 8th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAC 2006]
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Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
by Smith, Brian D. (Brian David), 1961- | Raspin, Paul G | ebrary, Inc. Publisher: Chichester, England ; Hoboken, NJ : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
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Marketing information products and services [electronic resource] : a primer for librarians and information professionals / editors, Abhinandan K. Jain ... [et al.].
by Jain, Abhinandan K | International Development Research Centre (Canada) | ebrary, Inc. Publisher: Ottawa : New Delhi : International Development Research Centre ; Tata McGraw-Hill Pub. Co., c1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 025.5/2/0688]
(1).
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