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Product strategy and management / Michael Baker and Susan Hart.
by Baker, Michael J. (Michael John) | Hart, Susan J. Publisher: London : Prentice Hall Europe, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.56 BAK]
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Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.
by Murray, Brian H, 1968- | ebrary, Inc. Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins.
by Calkins, Tim. Publisher: Basingstoke : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 CAL 2014]
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Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra
by Riezebos, H. J, 1960- | Kist, Bas | Kootstra, Gert. Publisher: Harlow, England : Financial Times/Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 RIE]
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Innovation management and new product development / Paul Trott.
by Trott, Paul. Edition: 2nd ed.Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 TRO]
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[Re] inventing the brand : can top brands survive the new market realities? / Jean-Noel Kapferer.
by Kapferer, Jean-Noël. Publisher: London : Kogan Page, 2001Other title: Reinventing the brand..Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KAP]
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Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BEY]
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If you're so brilliant-- how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton.
by Cheverton, Peter. Publisher: London : Kogan Page, 2002Other title: How come your brand isn't working hard enough?.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CHE]
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The philosophy of branding : great philosophers think brands / Thom Braun.
by Braun, Thom, 1953-. Publisher: London : Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82701 BRA]
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Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.
by Schultz, Don E | Schultz, Heidi F. Publisher: Mason, OH : South-Western/Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 SCH]
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Innovation management and new product development / Paul Trott.
by Trott, Paul. Edition: 3rd ed.Publisher: Harlow, England : Financial Times/ Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 TRO]
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What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.
by Ulwick, Anthony W, 1957-. Publisher: N.Y. : McGraw-Hill, c2005Availability: Items available for loan: TC External Storage
[Call number: 658.575 ULW]
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The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Mosley.
by Barrow, Simon | Mosley, Richard. Publisher: West Sussex, England : John Wiley, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.314 BAR]
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Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.
by Foley, John, 1955- | Kendrick, Julie. Edition: 1st ed.Publisher: San Francisco, CA : Jossey-Bass, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 FOL]
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Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.
by Fallon, Pat | Senn, Fred. Publisher: Boston, Mass. : Harvard Business School Press, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FAL]
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Managing product development [electronic resource] / edited by Toshihiro Nishiguchi.
by Nishiguchi, Toshihiro | ebrary, Inc. Publisher: New York : Oxford University Press, 1996Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.5/75]
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Marketing revolution [electronic resource] : the radical new approach to transforming the business, the brand and the bottom line / Paul Gamble ... [et al.].
by Gamble, Paul R | ebrary, Inc. Publisher: Sterling, VA : Kogan Page, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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Branding unbound [electronic resource] : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.
by Mathieson, Rick | ebrary, Inc. Publisher: New York : American Management Association, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/72]
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The Brandmindset / Duane E. Knapp.
by Knapp, Duane E. Publisher: London : McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KNA 2000]
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